![]() The font is also used extensively in advertisements and logos, notably by IKEA (until 2010), Volkswagen, Royal Dutch Shell and HP in their print ads. Futura remains an important typeface family and is used on a daily basis for print and digital purposes as both a headline and body font. Particularly during the 1950s it was used extensively by the publishing industry as a general purpose font. The uppercase characters present proportions similar to those of classical Roman capitals.įutura’s success spawned a range of new geometric sans-serif typefaces from competing foundries, and remains one of the most used sans-serif types into the twenty-first century. The lowercase has tall ascenders, which rise above the cap line. Designed in 1927 by German type designer Paul Renner, Futura is a geometric sans serif based on geometric shapes that became representative of visual. In designing Futura, Paul Renner avoided the decorative, eliminating non-essential elements. This is most visible in the almost perfectly round stroke of the o. The typeface is derived from simple geometric forms (near-perfect circles, triangles and squares) and is based on strokes of near-even weight, which are low in contrast. The family was originally cast in Light, Medium, Bold, and Bold Oblique fonts in 1928. Commissioned by the Bauer Type Foundry, in reaction to Ludwig & Mayer’s seminal Erbar of 1922, Futura was commercially released in 1927. It is based on geometric shapes that became representative of visual elements of the Bauhaus design style of 1919–1933. Silver Trophy in the Excellent Arts category | Good Design 18 of the German Design Club.Īwarded the red dot Award for high design quality.In typography, Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. Thread-stitched hardcover with foil embossing and silver head cutĪwarded by the Type Directors Club of Tokyo.Īwarded with the Award for Typographic Excellence by the Type Directors Club of NY. The typefaceĪ comprehensive birthday greeting to one of the best fonts ever.ĥ20 pages with countless color illustrations and font samples And it shows: The Futura is ninety years old and in incredible shape! The typeface is a cultural and aesthetic journey back in time to the future and opens up a new perspective on Classical Modernism. Hardly any typeface has ever experienced and triggered such a type hype, it came to the MoMa, adorned banknotes and announced James Bond in diamond fever - and thanks to Nasa in 1969 got a monument on the moon (a small step in the great type career).įutura. Manhattan's cosmopolitan creative scene saw the grotesque as the typeface of the future and enthusiastically accepted the Futura. There she hit the nerve of the time early. And thus anchored the combination of style and font in the minds of clients and typesetters.įutura's successful tour then took it via Hanover, Berlin and Munich via Vienna, Prague and Paris to New York. He had all the type samples placed in Futura in the New Typography style, a style that was controversially discussed but which attracted full attention. In a multi-award-winning book in which one of the most successful writings in history tells its story.įritz Wichert, a brilliant marketer at the Bauersche Gießerei, is responsible for the fact that it became a synonym for the New Design. It is resilient and timeless, never forgotten and yet worth rediscovering. It spurred on the emergence of advertising graphics in Europe and the USA and became the typeface of the economic miracle and advertising of the 1960s. ![]() It influenced the Bauhaus and stood like no other for the New Design and became one of the most popular typefaces of all time. Paul Renners Futura conquered the world from Frankfurt.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |